Twitch Reducing Income Of Large Streamers

Ennan Zapanta May 5, 2022
Twitch Reducing Income Of Large Streamers

According to Bloomberg, Twitch is exploring huge changes to its Partners program, the most significant of which being a reduction in the subscription income split to major streamers. 

Twitch receives the remaining 30% of subscription money, while several of Twitch’s top Partners receive 70%. If the proposed modifications are implemented, the 50/50 share, which is currently the case for smaller partners and affiliates, may be implemented. A tier-based system, in which streamers can qualify if they achieve certain criteria, is an alternative to the suggested concept. Twitch may also provide Partners a way out of their exclusivity deal in exchange for a revenue reduction, according to Bloomberg.  

Currently, most Big Streamers partners are unable to broadcast content on other platforms, or at the very least cannot do it simultaneously. If Twitch breaks its exclusivity, streamers will be able to broadcast live on platforms such as YouTube and Facebook. According to Bloomberg, the modifications might be implemented as soon as this summer, though plans have yet to be finalized.

Other possibilities include developing many tiers with specific criteria for how broadcasters might qualify for each. Incentives will be given to streamers who upload more advertisements.