Team Liquid And Alienware Partner Up

One of the strongest partnerships in esports, Team Liquid and Alienware are renewing their 10-year partnership and expanding their relationship by moving forward.

Team Liquid’s co-CEO Steve Arhancet proudly shared their team’s experience when they were first introduced to Alienware and confessed that he didn’t know at the time that Alienware would help shape the team and his life. He was grateful for their partnership and this partnership gives them the longest partnership between a gaming company and esports team. It is also the longest hardware partnership in history.

With those records, the renewal also establishes new programs which are community opportunities, fan engagement and player performance.

Liquid launched Liquid+Fan Service as their way to expand its community efforts and reward their loyal fans with a unique program. Alienware is the sponsor for that launch program and hosts a virtual stadium. The program is a space-themed celebration on Twitch’s front page.

Many exciting projects are expected by these partnerships. Alienware and Team Liquid introduced that they are working with new technology and facilities upgrades. They are also working on opening pathways for underrepresented people in the esports community.

Steve Arhancet said that their partnership with Alienware has been a success because they dream hard and work even harder, he also said that their next chapter will be bigger than ever. Many programs are coming and it will contribute to fans and its players.

The partnership plans are bold and so are they. They said that they can’t wait to see what the future holds for their partnership but it will surely be an amazing one.