Bella Poarch Becomes HyperX Brand Ambassador

HyperX announced on October 14th that Bella Poarch has signed on as a brand ambassador. The 24-year-old influencer will star in HyperX’s upcoming microphone video campaign, which will debut in the fall.

Poarch emphasized her excitement for the impending production in a press release announcing the news. She stated; “I’m loving the opportunity to bring my style and passion for life and music to the HyperX family. I bring my love for people to be happy and healthy in everything they do and look forward to sharing this with HyperX fans, family and community.” 

HyperX claims that its campaign would emphasize “women’s empowerment in a traditionally male-dominated gaming space.” and will focus on diversity in gaming.

In the year 2020, Bella Poarch became one of the most well-known TikTok stars. With 53.4 million likes, her head-bobbing lip-sync to Millie B’s M to the B has smashed records as the platform’s most-viewed video. 

Bella Poarch is also a rising star in the gaming community, with over 134,000 Twitch followers. With her two tracks, Build a B*tch and Inferno, the TikTok influencer has had a hugely successful debut into the music world. 

The large cross-platform online following of the new HyperX brand ambassador will almost certainly play a role in the company’s project. Bella Poarch will appear in the forthcoming commercial alongside other gaming personalities such as HungryBox and FaZe Temperrr.