YouTube Rewind Cancelled

After a decade of celebrating artists and viral moments on the platform, YouTube has recently announced that its once-popular ‘YouTube Rewind’ year-end videos will be permanently canceled.

YouTube Rewind was once a popular activity that all users of the video-sharing platform eagerly anticipated. In general, at the end of each year, these Rewind videos recognized the platform’s biggest milestones and most popular creators.

However, in 2018, YouTube’s much-anticipated Rewind video received a lot of criticism. Fans claimed that the site preferred Hollywood celebrities and that key events from the year were left out due to controversy. It even became one of the platform’s most despised videos.

Due to ongoing global health challenges, YouTube declared that it would not be publishing a Rewind in 2020, causing MrBeast to construct his own version of the yearly event. It even spurred the construction of a self-produced musical, which received mediocre reviews.

On the tenth anniversary of the Rewind tradition, YouTube announced to TubeFilter that the project is being officially canceled after years of criticism.

The company claims that YouTube has grown “so massive that it is impossible to encapsulate its vastness and diversity within a minutes-long compilation.” rather than the reaction, which pushed them to make this choice.

YouTube spokesperson said of the situation; “Since Rewind started in 2011, we have seen creators from MrBeast [54 million views], elrubiusOMG, and Slayy Point, to so many more, create their own end-of-year videos, uniquely capturing the year from each of their perspectives. It’ll continue to be inspiring to see the myriad of ways the most creative content producers in the world — our YouTube creators — encapsulate the end of year in their video recaps, as YouTube retires its own Rewind video.”

For the time being, it appears that content creators will have to come up with their own Rewind videos. It would be a satisfying experience to see some of YouTube’s biggest creators band together to create a project on par with prior Rewinds, but there’s no way of knowing what influencers will come up with by the end of the year, if anything.