Chipotle & Ally Financial And Twitch

Streaming platform Twitch expands brand sponsorship on non-esports content. Ally financial and Chipotle are the first brands who will be working with Twitch’s new Official Marketing Partner program.

As the streaming platform grows in content, brand partners, and viewers. It is now expanding its brand sponsorship opportunities to more content outside of competitive esports and gaming streams.

Chipotle and Ally are the two partner programs Twitch has already lined up Chipotle will have category exclusivity in the channel a sponsor special segment where creators build their own customs PCs and All will also receive category exclusivity as the official financial servicepartner of ‘/twitchgaming’ and will serves as the presenting partner of the limited-run series for groups that are underrepresented in the games industry called Game Changers.