Balenciaga to unveil new collection

Balenciaga is set to launch a new line of clothing in a customized original video game that users can play from their browser. The pandemic has caused the group to create an innovation that would help their company relaunch just as in the old days.

According to Marketing Strategist Anthony Blakemore, internet boredom driven by the pandemic has caused advertisers to try new ways to excite consumers. Especially now that all people are using the internet, it was a great opportunity for them to create virtual advertisement.

It all started when they discovered that other companies used creative ways to display and market their goods through the digital world.

Although the details of the video game are limited, Balenciaga says the storyline will explore the human fate theme of the collection through “mythological pasts” and “projected futures.” Balenciaga is investing a lot of effort in this video game.

Also, according to the brand, play is a “allegorical adventure set in 2031, in which participants can fly around the virtual universe, complete challenges and talk with characters in the brand’s new season.